"The ideal nose today is a natural looking nose that fits the face."

Facial plastic surgeon Geoffrey W. Tobias M.D. specializes in Rhinoplasty. He has pioneered the "un-nose job," the nose job that never looks like one. To do this, he has developed a revolutionary new technique known as "nasal memory surgery."

Geoffrey W. Tobias M.D. has developed a revolutionary new technique known as " nasal memory surgery." He is literally able to give the tissue of the nose a new memory to create a new and better shape. Traditionally, surgeons removed a tremendous amount of excess tissue in order to make the nose smaller and more attractive.

This approach can result in the ski slope, pinched or turned-up nose, the "un-natural nose" everyone recognizes. Using nasal memory surgery," Dr. Tobias removes a minimal amount of valuable tissue and actually repositions what remains with highly specialized, permanent sutures.

This breakthrough technique enables the nose to be resculpted while retaining its natural look. It is the Tobias philosophy that no nose should ever look surgically done. The goal is always to create a nose that fits the face, and is in proportion with the other facial features. With Tobias "nasal memory surgery," there is no cookie cutter nose job.